Bar Refaeli Hot Underwear on Wimbledon Tennis Court for Under.me

There is always someone who makes the headlines at Wimbledon because of their eye-catching outfits, take Venus Williams and Bethanie Mattek-Sands, for example.

So imagine the shock and gasps that would reverberate around Centre Court if someone came out dressed - or not - like Bar Refaeli.

The Israeli model grabbed her racquet and took to the clay in nothing more than her underwear for a series of black and white photos.

Gives a whole new meaning to skimpy! Bar Refaeli takes to the tennis court in nothing but her bra and knickers

She was posing for the shots to advertise her new underwear range called Under Me.

The 26-year-old model looked fantastic in the lingerie sets as she took to a tennis court and posed as though she was in the middle of a game.

A distraction: Anyone watching would have found it very hard to keep their eyes on the ball as Bar bounced around the court

The set launched the UK ready for Valentine's Day and Bar follows in the footsteps of fellow models Gisele Bundchen and Elle Macpherson, who launched her range 20 years ago.

Having modelled plenty of other lingerie ranges before, this is Bar's first collection of her own and she said: 'The philosophy is that underwear should complement your body, not steal the show.

Game, set and match! Bar is snapped from afar as she continues her game in her undies

Showing off: The blonde models her enviable figure in the campaign

Bar Refaeli - Swimsuit Edition For Sports Illustrated 2012 (42 Pics & Video)

Simplemodel! Bar Refaeli�s underwear collection on her personal Twitter account

In the world of supermodels designing your own underwear range is almost as common as swigging champagne and wearing size 6 jeans.

But Israeli model Bar Refaeli's collection, which has been in the pipeline for more than a year, has a subtle difference.

Where her contempories focus on showing off their wonderful figures, the 26-year-old showed her range will be a lot less about her and a lot more about comfort.

Simplemodel: Bar Refaeli shows off first image of her underwear collection on her personal Twitter account

Releasing the first picture yesterday on her own personal Twitter account Bar showed off a pair of black briefs and plain T-shirt, or as it's known 'super soft cotton tee'.

Under.me has not publicised any of its other designs but from the look of it's website, which just shows Bar playing tennis in underwear, the collection will be all about simple sexiness.

Bar, who is an occasional actress, is known for her modeling work but her relationship with actor Leonardo DiCaprio also helped catapult her into the limelight.

Designed to fit: It is also thought the range will be mid-price and be classically elegant

Perhaps Bar is hoping her range will be as successful as fellow supermodel Gisele B�ndchen, whose Brazilian Intimates range has proved popular in Latin America, Portugal, Japan, and Israel and now further expansion is expected.

Like Gisele, Bar - who is currently the face of French lingerie firm Passionata - is set to be modelling the line herself.

It has been reported that the mid-priced line, will comprise of basic items aimed at consumers between the ages of 25 and 45.

 

Statuesque: Gisele premiered her extravagent lingerie range last year and is now planning global expansion

Statuesque: Gisele premiered her extravagent lingerie range last year and is now planning global expansion

Israeli-born Refaeli said: 'The Under.me philosophy is that underwear should complement your body, not steal the show.

'It was appealing to me to do a line of underwear from the fabric I like with the basic, comfy design I always look for, as well as underwear that can actually be delivered to your door.'

Australian model Elle Macpherson was first to try her hand at underwear design back in 1990.

Her Elle Macpherson Intimates range is now available globally at stores across Europe, America, Australia and the Gulf States, although she is yet to penetrate fashion's most lucrative new market, China.

Effortless chic: Bar Refaeli has a simple but stunning style, pictured in Paris last week